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Brazil,
one of the most important growth markets and the 3rd largest
democracy in the world, has half of the Gross Domestic Product (GDP) for all of
Latin America. It is the 8th largest automobile producer and 11th
largest economy in the world. About 80% of the Fortune 500 Companies are in
Brazil and more than 7,900 companies have already ISO-9000 certificates.
Producing for the Brazilian market means small risks and big rewards. There are
good reasons to export to this newly-industrialized nation with a domestic
market of 170 million people and export opportunities in the Mercosur area. For many decades, Brazil was plagued with high inflation. Finally, the government brought prices under control in 1994 and, since 1995, the country has enjoyed single-digit inflation. Nowadays, economic stability, trade liberalization, strict fiscal control, capital market improvements, economic reform programs, and many other factors have turning Brazil to an emerging country.
THINGS YOU MIGHT NOT KNOW ABOUT BRAZIL
Size:
8.5 sq.km, 5th largest in world Population: 176 million, 5th largest in world Consumer
power: Among world
#3 markets for executives jets, soft drinks, analgesics, motor cycles. Quality:
7,900 companies have ISO-9000 certificates. Modern
agriculture: 31 international
farming technology research partnerships IT:
A world leader in Internet banking and e-government. Tourism:
A growing destination for international tourists.
5
million farmers => market potential (cf. Europe has 6 million) Climate
+ soil => wide crop diversity with high productivity 170
million beef cattle => the world's largest grazing herd Enormous
biodiversity => potential for research & development
World
#1 producer of sugar, oranges, coffee and papaya World
#2 producer of soybeans, beef and poultry In
world #10 producers of cocoa, corn, cotton, rice, tobacco
Resources:
around 12% of world's freshwater Clean
energy: hydropower provides 85% of total
electricity Sustainability:
world-leading productivity in reforestation
Only
China, India, the US and Indonesia have larger populations Labor
force is 79 million - and growing 97%
of children are enrolled in school More
than 80% of Brazilians live in cities - 10 of which have more than 1 million
inhabitants
World
4th => 8.45 billion liters of beer World
6th => 980,000 tons of pasta World
6th => 39 million tons of cement
Trades
regularly with more than 40 countries, including all developed nations. Economic
leader of the Mercosul free trade block (225 million people, includes
Argentina, Uruguay and Paraguay) Direct
flights to USA - 15 each day, to 6 major cities Direct
flights to Europe - 19 each day, to 8 major cities
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Machinery to India -
Baby clothes to Italy -
Mobile phones to Argentina -
Aircraft parts to the U.S. -
Piston engines to the U.K. -
Dental chairs to Russia
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A top choice worldwide for foreign direct investment (FDI) -
Third-placed FDI destination among developing countries in 2002 -
Over US$ 70 million per day in FDI inflows, 1998 - 2002 -
FDI over 35 countries - U.S., Spain, France, Germany are recent major
players -
Concessions and public-private partnerships are attracting investment and
improving local services -
Companies recently making US$ 100 million-plus investments: Ford,
GM, Renault, Telefonica, Santander
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Political, ethnic and religious stability -
Consolidated democracy; mature institutions -
IMF, World Bank praise Brazil's economic policies -
Brazilian Central Bank uses monetary policy to ensure single-digit
inflation -
Society commited to economic stability -
Federal, state and municipal governments have legal obligation to balance
the books - Free media and independent judiciary guarantee transparency of the political process
Source: Investe Brasil 2003 |
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Copyright © 2005 José Antonio Azevedo
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